10 Proven Strategies for Successful Snapchat Ads

Snapchat is one of the most popular social networking services globally. It serves as a camera and chat app, offering users a unique platform to engage with friends and others. Snapchat, like other social media platforms, allows businesses to advertise via Snapchat ads.

With roughly 319 million users worldwide, Snapchat advertisements provide advertisers with a powerful tool for reaching varied audiences and achieving important business goals. Snapchat advertisements can help you increase brand awareness, drive website traffic, promote app downloads, and boost sales. 

However, the crucial question remains: "How can you ensure that your Snapchat ads are effective and yield the best results?" Fortunately, you do not have to think about this question anymore. In this article, you'll discover ten of the most successful Snapchat marketing tactics and suggestions for improving the overall performance of your advertising campaign!

1. Choose the Right Ad Format

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Do you have any specific advertising goals in mind? If so, make sure that the ad structure you choose is the most effective for achieving that aim. Fortunately, Snapchat provides a varied range of ad formats that will easily meet your company's aims. Here are the best ad formats and when to utilize them based on your advertising objectives:

• Dynamic ads: These are ideal for showcasing a product catalog.
• Single Image, Video, Story, and Collection Ads: These are most suited for increasing online sales.
• App Install Attachments: Ideal for increasing app installation and engagement.
• Story ads, Lens AR Experience, and Extended Play commercials: They are the most successful for increasing brand recognition.
• Story Ads: They are particularly effective for remarketing existing customers.

2. Display your products or services

The goal of Snapchat ads is to successfully highlight your products and services. The first 3 to 5 seconds of your advertisements are critical since they determine whether you attract your audience's interest or risk losing it. To increase interaction, place your products at the forefront of your ad copy. 

Use full-screen movies and visuals to inspire and educate your audience about your offerings. Make sure your "hero" statement is visible from the first frame, and include any relevant offers or discounts to increase consideration.

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Here are specialized techniques for promoting your products and services, depending on your business type:

• App and Games: Include illustrations of the app's user interface, features, and benefits in the ad creative. Create a visual narrative that encourages consumers to continue exploring the app or game.
• Local Businesses: Highlight the particular visual aspects of your shop or location. Highlight the unique services or products that set your company apart. For example, a local beauty salon can use ad content to highlight popular haircuts or special discounts, motivating visitors to come in and experience their products firsthand.
• e-Commerce: Make your products conspicuous to increase buying intent. Showcase your products in a way that captivates your audience and encourages them to make a purchase.

3. Ensure Your Ads Blend Into the Snapchat Experience

Snapchat centers around its users, and it's clear that they want a feed devoid of obtrusive advertisements. To navigate this, make sure that your ads do not disrupt or upset the user experience. The objective is to make your ads feel natural, merging effortlessly into the Snapchat ecosystem. 

To accomplish this, embrace Snap's brief and linear storytelling approach, which will make your ads feel more natural on the platform. Keep your ad time to 5–6 seconds. While this may appear to be a brief period, it is the most effective way to connect with new customers naturally and unobtrusively within the Snapchat community. This technique puts your brand at the center of their conversations.

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Consider using UGC and Snapchat-inspired features in your ads. According to research, such advertising is far more effective at building a stronger relationship with your target demographic than more polished advertisements.

4. Create a Sense of Urgency through Pertinent Messaging

Creating a sense of urgency is one of the best methods to increase conversion rates and purchases. When consumers see a need for immediate action, engagement is likely to rise. Here are a few ideas to add a sense of urgency to your advertisements:

• Use terminology that is easy to understand.
• Your call to action should be clearly displayed early in the ad.
• Customize your message for your intended audience.
• Include an offer message in the first two seconds of your ad.
• Use certain phrases like "limited time only," "act fast," and "act now for exclusive deals" to create urgency.
• Promote flash sales and unique Snapchat offers.
• Reward users who take immediate action.
• Highlight scarcity.
• Emphasize the immediate benefits.

By adding these components to your Snapchat advertising, you can effectively create a sense of urgency, encouraging viewers to interact with your content and make timely decisions.

5. Add the appropriate music or sound

Improve the brilliance of your adverts by optimizing them for audio. Keep in mind that more than 60% of Snapchat commercials are watched with the sound turned on. This highlights the importance of ensuring that your advertisements capitalize on aural engagement, since a lack of sound might result in a wasted opportunity to connect with your audience.

One incredibly powerful and proven method is to incorporate spoken testimonials into your ad. Customer testimonials about your product or brand help your audience comprehend your products, connect with your brand, and appreciate the value your business provides.

6. Use and add the right links

It's not enough to simply raise awareness of your brand; you also want consumers to perform particular actions. Whether you're browsing a website, downloading an app, or re-engaging with an existing app, effective linking is essential. 

There are several ways to include links in your ads, and here are three successful ones:

• Web view attachments: Allow Snapchat users to swipe up on your ads to view a web page. Web view attachments can be used in Snap Ads, Lenses, and Story Ads.
• App Install Attachments: It allows users to quickly download your app by simply swiping up on your ad. Use enticing call-to-action phrases such as "Install Now" or "Download" to increase conversion rates.
• Deep Link: Deep Link is ideal for re-engaging existing users by redirecting them back to your app. Deep Link attachments can be used in single image or video advertisements, lenses, and story advertising.

7. Test advertising creatives

While Snapchat advertisements are powerful tools for reaching and engaging your target audience, staying with the same ad creative endlessly is not the ideal plan. Remember that everything develops, including trends and user behavior. As a result, you must test your ad creatives frequently, as well as experiment with various ad forms. 

Testing your creative material can provide vital information about what resonates with your target audience. Snapchat recommends running an ad for at least 2–4 weeks to gather enough data to determine its efficacy. In addition to testing different ad creatives, try out different ad formats to find the most effective combo for your brand.

8. Use goal-based bidding

One amazing feature of Snapchat advertisements is their capacity to automatically optimize the allocation of your specified budget. By stating your aim, Snapchat's clever algorithm maximizes the efficacy of your budget.

With nearly 20 bid types available with the Advanced Create tool, you may tailor your bidding approach to your individual needs. The bid type you select corresponds directly to your goal. For example, if you want to reach as many Snapchatters as possible, select the "Impressions" bid type. Alternatively, use the "Click" bid type to optimize your ads for Snapchatters who are likely to click on your ad, or the "App Install" bid type to target people who are most likely to install your application.

As previously said, there are numerous bid types accessible, and learning more about them will help you achieve the best outcomes for your campaigns.

9. Use Audience Insights

The effectiveness of your commercials is heavily dependent on your detailed understanding of your target demographic. Fortunately, Snapchat recognizes the relevance of this component and offers the Audience Insights function. Leveraging Audience Insights allows you to gain a better knowledge of your Snapchat target audience, allowing you to create more engaging content and discover new targetable segments to broaden your reach. 

Audience Insights offers Snapchat data, including demographics and interest groups, augmented by external data from carefully selected third-party data sources. This plethora of information enables you to fine-tune your content strategy and effectively expand your audience reach.

10. Expand Your Target Audience.

Running Snapchat advertisements is analogous to mastering an art form, requiring ongoing modification to keep your target demographic interested. As a result, after 2-4 weeks of running advertising, try expanding your audience to increase your reach.

Investigate the idea of widening your targeting within your current ad sets and campaigns depending on geographical area, gender, age groups, device kind, languages, and other factors. Keep in mind that Snapchat has over 230 million daily active users, so optimizing your reach is critical.

Expanding your target demographic allows your ads to reach a larger audience and create more impressions. Snapchat offers the following expansion techniques to increase ad reach:

• Snap Audience Match: It is ideal for re-engaging customers, boosting repeat purchases, and building customer loyalty.
• Lookalike Audiences: Submit a list of your existing customers to Snapchat, and the platform will find users who are similar to them. This method allows you to connect with users who are likely to engage with your ads.
• Mobile App Custom Audiences: These audiences are dynamically updated based on data from your app and provided to Snapchat via an advertiser's mobile marketing platform. They are user-friendly, free, and ideal for both acquisition and retargeting campaigns, having been created at the Ad Account level using Snap's Ads Manager.
• Pixel Custom Audiences: These segments, which include highly engaged individuals who have interacted directly with your business, are created based on specific activities users perform on your website, such as visiting product pages, adding goods to their cart, or making a purchase.

Run successful Snapchat ads today.

These suggestions and practices are just a few examples of what you may implement into your Snapchat advertising plan. From analyzing your audience to broadening your target, applying the tactics mentioned in this guide improves your chances of success in your advertising efforts. 

Remember, you do not have to go through this path alone. Increase the effectiveness of your Snapchat ads by leveraging Incisive Ranking’s knowledge. With their extensive knowledge and experience running Snapchat advertisements, as well as cutting-edge tools, they can help you create attractive Snapchat commercials and provide vital insights to improve your whole advertising strategy. Furthermore, their expertise in assisting you in acquiring additional users for your app provides another degree of value. 

If you want to see your business grow on Snapchat, reach out to Incisive Ranking today and start your journey to success!