Are you looking to boost your advertising efforts with remarketing tags in Google Ads? Look no further! This comprehensive guide will walk you through the process of setting up remarketing tags, including dynamic remarketing conversion tracking IDs, testing Google Ads conversion tracking using Google Tag Manager.
Step 1: Create Remarketing Tag in Google Ads
- Log in to your Google Ads account and navigate to the 'Tools & Settings' menu.
- Click on 'Audience Manager' under the Shared Library section.
- Select 'Audience sources' and choose 'Google Ads tag'.
- Click on 'Set up remarketing' and follow the prompts to generate a remarketing tag for your website.
Manual Implementation:
Step 2: Implement Google Ads Remarketing Tag
- Copy the generated remarketing tag code.
- Paste the code between the <head> and </head> tags of your website's HTML code.
- Save and publish your changes to activate the remarketing tag on your site.
Step 3: Set Up Dynamic Remarketing Conversion Tracking ID
- Navigate to the 'Tools & Settings' menu in your Google Ads account.
- Click on 'Conversions' under the Measurement section.
- Create a new conversion action for dynamic remarketing.
- Select 'Website' as the source and enter the dynamic remarketing conversion tracking ID provided by Google.
Step 4: Using Google Tag Manager
- Prefer using Google Tag Manager for all your tracking needs, create a new tag for the Google Ads remarketing tag.
- Set up triggers to fire the remarketing tag on specific pages or actions on your website.
- Test the implementation to ensure everything is functioning as expected.
Step 5: Test Google Ads Conversion Tracking
- Visit your website to trigger the remarketing tag.
- Go back to your Google Ads account and check the 'Conversions' tab to verify if the conversion tracking is working correctly.
- If you are setting up through GTM then you can use the Tag Assistant to verify.
Congratulations! You have successfully set up remarketing tags in Google Ads using dynamic remarketing conversion tracking IDs and Google Tag Manager. Now sit back, relax, and let Google Ads do the heavy lifting for you in reaching out to your audience with personalized ads.
